How Much Does a Website Cost in the UK? A Straight Answer

"How much does a website cost?" is the first question almost every business asks us, and most agencies dodge it. Here is a straight answer, with the honest caveat that price follows scope — not the other way around.

UK website price ranges in 2026

• Brochure / landing site (£1,000–£3,000). A handful of pages, a contact form, solid technical SEO and fast load times. Right for a new business that needs to look credible and capture enquiries.
• Business website (£3,000–£8,000). Custom design, a CMS so you can edit content, service pages built to rank, analytics and conversion tracking. This is where most SMEs land.
• Ecommerce (£6,000–£20,000+). Product catalogues, payments, stock, order journeys and the performance work that stops a slow checkout from bleeding sales.
• Web application / portal (£15,000+). Logins, dashboards, databases and custom workflows. Priced by complexity, not page count.

What actually moves the number

• Custom design vs. template. A bespoke interface costs more than a theme — and converts better when the design is doing a job, not just decorating.
• Content. If you need copywriting, photography or product data entered, that is real work. Supplying your own content lowers the quote.
• Integrations. CRMs, booking systems, payment providers and APIs each add scope.
• Performance and SEO. Building for Core Web Vitals and search visibility from day one costs a little upfront and saves a lot later. Retrofitting it costs roughly three times as much.

Cheap sites are rarely cheap

A £300 site that never ranks, never converts and has to be rebuilt in a year is the most expensive option on this list. The right question is not "what is the cheapest quote" but "what will this site earn back, and how fast."

The honest version

A trustworthy quote comes after a short discovery conversation about your goals, not before. If a website costs the same regardless of what you need, scope was never really considered. Tell us what you are trying to achieve and we will give you a real number and a real timeline.